RUBYN® is the world's largest women's fashion and beauty marketplace. Initially Founded in 2023 as RubynFashion® by the young Italian entrepreneur Sarah Romano and her partner, the brand was created to deliver premium fashion and beauty to women worldwide. With a curated selection of high-quality clothing, makeup, skincare, and beauty essentials, Rubyn® quickly became the ultimate destination for sophisticated yet accessible style.
In 2025, Sarah stepped aside to pursue new personal ventures, enabling fresh leadership to drive the company forward. This transition fueled explosive growth: through optimized operations, global expansion, and a bold rebrand to RUBYN®, we rapidly scaled—opening flagship stores worldwide, building a network of hundreds of ambassadors, and serving millions of customers. Today, RUBYN offers an unmatched range of premium fashion and beauty products designed to elevate everyday confidence and elegance.
This is RUBYN®: By women – for women.
We are committed to the development and revolution of the women's fashion industry, offering captivating customer experiences that promote long-term loyalty and ensure sustained growth for our shareholders.
We do it out of passion in fashion. The passion to leave a great and deep footprint on the industry, creating something exceptional for the female community. We create things never seen before, from quality to design, from style to the sensations felt when experiencing a Rubyn® product.
Rubyn® is one of the most eco-friendly brands in the world. Our products undergo hundreds of tests before distribution, ensuring the best safety for the health of the planet. We think big. Big like no one has ever been. In every creation, we strive to surpass the limits of boldness and elegance, carrying forward an ambition that knows no boundaries.
RUBYN® cares deeply about developing solidarity campaigns, starting with our environmental footprint, through our commitment to reducing the emissions of our subsidiaries and of our ecosystem.
The campaign we are proudest of is HerVoice®: born from an idea of our founder, our greatest commitment is the fight against violence towards women.
